The archive

Every build, newest first

Short, plain-English reads on the tool, the wiring to copy, and the one move to make this week.

Articles
7
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Jun 17, 2026

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~/runbook $ cat gohighlevel.md[briefing]
// AI Tools

> Set up a default Advantage+ campaign that does not leak

91 lines · ai-tools.md0xcbea
Lead storyAI Toolsbriefing

Set up a default Advantage+ campaign that does not leak

Meta merged manual and Advantage+ into one flow, so AI sets targeting, placements and budget by default. Build the creative, exclusion and capture setup around it.

Jun 13, 2026 · 6 min read

All articles

~/runbook $ cat make-com.md[tutorial]
// Workflows

> Build a lead-to-CRM automation with Make in an afternoon

31 lines · workflows.md0x6015
Workflowstutorial

Build a lead-to-CRM automation with Make in an afternoon

Wire a new lead into your CRM and fire an instant text and email, automatically. A speed-to-lead build with Make and GoHighLevel, step by step.

The move. A new lead hits a webhook, Make cleans and tags it, GoHighLevel stores it and fires an instant text plus email. Speed-to-lead on autopilot, built in an afternoon.

Jun 17, 2026 · 8 min readRead →
~/runbook $ cat semrush.md[briefing]
// Writing & SEO

> Build an AI-Overview-proof traffic system in a week

81 lines · writing-seo.md0xf0e5
Writing & SEObriefing

Build an AI-Overview-proof traffic system in a week

Google answers most informational searches on the page now. Build the branded, local and buying-intent setup that still sends clicks, step by step.

The move. Stop building for clicks that are vanishing. Build a system that owns your branded search, ranks buying-intent pages, and wins local on Maps.

Jun 13, 2026 · 6 min readRead →
~/runbook $ cat gohighlevel.md[briefing]
// AI Tools

> Use the 3 Performance Max controls Google quietly returned

19 lines · ai-tools.md0xba44
AI Toolsbriefing

Use the 3 Performance Max controls Google quietly returned

Performance Max used to be a black box. In 2026 you can see search terms, block placements account-wide, and add negatives. Set up all three this week.

The move. Turn on the three controls Google added: campaign negatives, account-level placement exclusions, and the search terms report. Then fence off your brand spend.

Jun 11, 2026 · 5 min readRead →
~/runbook $ cat semrush.md[briefing]
// Writing & SEO

> Get your business named by ChatGPT, Perplexity and AI Mode

93 lines · writing-seo.md0x2297
Writing & SEObriefing

Get your business named by ChatGPT, Perplexity and AI Mode

Half of US shoppers research with AI, and that traffic converts better. Build the feed, review and schema setup that gets your business into those answers.

The move. Build into the data AI reads from: Merchant Center, Perplexity's merchant program, clean schema, and fresh Google reviews. If you are not in the data, you are not in the answer.

Jun 9, 2026 · 5 min readRead →
~/runbook $ cat gohighlevel.md[guide]
// Automation

> Set up email authentication that lands in 2026, step by step

94 lines · automation.md0x91f3
Automationguide

Set up email authentication that lands in 2026, step by step

Gmail, Yahoo and Outlook now reject bulk mail that fails authentication. Build the SPF, DKIM, DMARC and unsubscribe setup that gets your mail into the inbox.

The move. Build SPF, DKIM and DMARC on your sending domain, add one-click unsubscribe, and keep spam complaints under 0.1%. Without the first three, bulk mail now bounces outright.

Jun 6, 2026 · 5 min readRead →
~/runbook $ cat gohighlevel.md[guide]
// Writing & SEO

> Build branded demand AI cannot intercept, on a small budget

75 lines · writing-seo.md0x6bc4
Writing & SEOguide

Build branded demand AI cannot intercept, on a small budget

AI answers eat generic search. The one traffic it cannot take is people looking for you by name. Build that demand in a week, step by step, on a small budget.

The move. Build demand for your name, not just your category. A branded search you own, a clean first screen, and a review habit are the traffic AI cannot answer for you.

Jun 4, 2026 · 5 min readRead →